E.T.R & SOCIAL PROOF
What Is ETR & Social Proof
E.T.R Stands For EARN THE RIGHT - What right is yours to do what you're doing. What achievement you have to speak on a particular topic...
Placing ETR in your Landing Page Show What Is Your Authority On The Subject You're Working And How Qualified are you Learn form
You Can put your results and achievements in this fold.
Social Proof On Other hand Is Your Association With or recognition By Known names In Your Industry.
If You have any Press coverage of worked with any big names in your industry you can put it in this section, if not... well its something which you really want to be on your landing page. In Association With known and trust worthy companies will make you look trustworthy.
